Magento is one of the best e-commerce platforms available today, with editions ranging from community, open source to large-scale and enterprise SaaS-based systems. As per the latest survey, Magento powers more than 2,40,000 online stores and over 34 percent of Alexa’s top million sites. And, when it comes to e-commerce, Magento is the best platform with inexpensive, powerful and efficient customization solutions. Here are some of the top reasons that make Magento a perfect choice for eCommerce development.
- Free and Open Source
Magento is an open source platform that offers hundreds of templates and extensions. It means one can access the source code while building e-commerce stores and utilize its flexibility with some great functionalities. Also, you can modify the functionalities of the store as per your need. Another advantage of Magento is that its community version is available for free of cost. So, if you are an experienced developer, you can have your e-commerce website for absolutely free.
- Check Out Pathways
This feature makes Magento dependable as an e-commerce development platform. And Payment gateway integration being one of the most critical tasks of e-commerce app development, Magento remains at the top for all high virtues it holds in the segment. Now with Magento 2, the checkout process is even more user-friendly. Before checkout, a customer can enter their email and if it’s found in the database, they can expedite the process without having to re-enter their personal information. Additionally, Magento allows for customer accounts to be created, which is beneficial for both the customer and the business.
- SEO Friendly
Magento is a SEO-friendly platform which enables your business to achieve a better rank in the search engines. Magento offers different SEO features that are more than enough to support all SEO requirements. This platform offers front-end as well as back-end. With this platform, it’s also possible to generate search engine friendly URLs, proper Meta tags, sitemaps and also measure the traffic of the page which ensures that website gets a better page rank.
- Huge Community Support
Being an open-source platform, Magento has a huge community of developers and users who can be a great helping hand when it comes to the support system and resources. The entire community strides in improving the platform by adding more extensions and modules which help to overcome issues and elevates online stores to next level.
- Unmatched Scalability
Scalability is very essential for e-commerce platform especially for the websites that witness a rapid hike in traffic during the holiday season. Magento has an unmatched scalability that supports 500,000+ products as well as handles around 80,000 orders per hour.
Other platforms are not that efficient to manage this type of influx in the same manner. Magento ensures perfect scalability that ensures e-commerce stores function well even when there is rapid growth in traffic.
- Rich Set of Features
Magento offers a massive collection of extensions and functionality. From advanced search filters to role-specific features, and user management, Magento can help you to create a feature-rich online store. It also provides multi-language and multicurrency support which removes geographical boundaries. Additionally, e-commerce retailers can incorporate extensions as per their needs and budget.